This paper examines variation of /r/-pronunciation as a function of social identification in Punjabi-English bilinguals. This is clearly different from previous studies of linguistic stratification based upon geography, gender age or social network [1], [2]. The study presented here examines group affiliation of second generation speakers of Punjabi in south east Britain. Specifically, the subject selection for the study partitions British-Asian speakers of English (from the Indian Subcontinent) on the basis of self-identification as either ‘British’ or as ‘Asian’. The main research question addressed was whether ‘British Asian’ speakers of English with particular social affiliations acquire the local (south east British) pattern of /r/-pronunciation, or retain features of Punjabi rhotic pronunciation.